Zotac is facing new controversy over a reported increase in the prices of its Nvidia RTX graphics cards. According to several reports, the company has increased the MSRP of several GPUs, with price increases exceeding $200.

Cancellations and increases

The situation is further complicated by the fact that some users claim that their orders were canceled shortly before the price increase. This has generated strong criticism of Zotac, accused of speculation and an opaque management of deliveries. The company attributed the cancellations to an unspecified "system error".

The GPU market

The GPU market is notoriously volatile, with prices fluctuating based on demand, availability, and external factors such as the semiconductor crisis. Graphics card manufacturers, such as Zotac, must therefore carefully balance prices to remain competitive, while trying to ensure product availability for consumers.