Anthropic vs OpenAI: the battle moves to advertising

Anthropic, known for its Claude model, seems to want to compete directly with OpenAI also on the visibility front. The company has in fact launched an advertising campaign that, although not explicit, seems to allude to OpenAI's marketing strategies.

This move highlights how AI companies are exploring new ways to allocate capital, beyond traditional investments in model training. Acquiring high-profile advertising space, such as during globally followed sporting events, is a strategy to increase brand awareness and attract new users.

For those evaluating on-premise deployments, there are trade-offs to consider carefully. AI-RADAR offers analytical frameworks on /llm-onpremise to evaluate these aspects.