## Targeted advertising in ChatGPT OpenAI is preparing to introduce targeted advertising within ChatGPT. The company has stated that users will have some control over the types of ads they see. This move marks an evolution in how OpenAI intends to monetize its artificial intelligence platform. The insertion of advertising could generate new revenue streams, allowing the company to continue investing in the development and improvement of its language models. ## Implications for users The introduction of targeted advertising raises questions about the impact on user experience and privacy. It will be crucial for OpenAI to strike a balance between generating revenue and ensuring that ads are not overly intrusive or annoying. The ability for users to control the types of ads displayed represents a step in the right direction, but it will be necessary to carefully monitor the situation to assess the effectiveness of these measures.