## DeepMind Hesitates on Ads, OpenAI Accelerates Google DeepMind CEO Demis Hassabis has expressed surprise at OpenAI's decision to integrate advertisements within ChatGPT. According to Hassabis, Google is not pressuring DeepMind to follow the same path for its own AI-powered chatbot. OpenAI's decision to monetize ChatGPT through advertising may reflect the need to generate revenue to sustain the high operating costs of a conversational AI service. It remains to be seen whether this strategy will prove effective and whether other chatbot developers will follow suit. ## Business Models for Conversational AI The introduction of advertising in ChatGPT raises broader questions about sustainable business models for conversational artificial intelligence. While some users may tolerate the presence of ads in exchange for free or low-cost access, others may prefer paid, ad-free options. Finding the right balance between monetization and user experience will be crucial for the long-term success of AI chatbots.