Formula E is using Google Cloud AI to meet its net zero targets by driving efficiency across its global logistics and commercial operations. As part of an expanded multi-year agreement, the electric racing series will integrate Gemini models into its ecosystem to support performance analysis, back-office workflows, and event logistics.

Digital twins and environmental data

The immediate application involves optimizing the complex logistics of a global championship. Advanced AI modelling of the back office and the creation of race and event digital twins allow the organization to simulate and optimize site builds virtually. This capability directly affects Scope 3 emissions, minimizing the need for physical on-site reconnaissance and reducing the transport of heavy equipment.

For a championship that is the only sport-certified net zero carbon entity since inception, maintaining this status requires finding efficiencies in the supply chain. The digital twin approach delivers a quantifiable reduction in the operational carbon footprint while maintaining performance.

AI for productivity and viewer experience

Beyond logistical modelling, the Google Cloud AI partnership extends into the workforce productivity layer. Formula E is deploying Google Workspace with Gemini AI to enable greater agility and efficiency across its organization. The organization intends to use these tools to accelerate performance and deliver faster operations.

Formula E has integrated a 'Strategy Agent' into its live broadcasts. This tool processes real-time data to provide viewers with tailored insights and predictions regarding race strategy and driver performance. Millions of viewers have utilized these insights, which explain complex race dynamics as they unfold.