## Higgsfield reaches unicorn valuation Higgsfield, a startup specializing in AI-generated videos, has announced that it has reached a valuation of $1.3 billion. The company, founded by a former Snap executive, is rapidly growing in the competitive AI market. ## Financial details Higgsfield has stated that it is on track to achieve an annual revenue run rate of $200 million. Following these results, the company reopened its previous Series A funding round, selling additional shares worth $80 million. This demonstrates strong investor confidence in the startup's growth potential. ## The generative AI market The generative artificial intelligence sector is rapidly expanding, with numerous startups competing to develop innovative models and applications. The ability to generate realistic and engaging videos through AI is opening up new opportunities in various sectors, from entertainment to marketing.