## Nvidia focuses on data centers Nvidia's CES keynote this year surprised many, focusing predominantly on the data center sector rather than traditional consumer products. A key element was the in-depth presentation of the NVL72 Rubin platform. This shift in priorities underscores the growing importance of the data center business for Nvidia, an area that is rapidly expanding due to the increasing demand for artificial intelligence solutions. ## NVL72 Rubin: the platform at the heart of the strategy The NVL72 Rubin platform represents a step forward in Nvidia's offering for rack-scale AI systems. The company seems to want to lead innovation in this sector, offering increasingly powerful and scalable solutions for companies that need advanced computing capabilities for AI.