OpenAI introduces ads on ChatGPT

OpenAI has announced the start of testing for the insertion of advertising within ChatGPT, starting with users in the United States. The news comes the day after the broadcast of an Anthropic commercial during the Super Bowl, in which OpenAI's plans to introduce advertising into its chatbot were mocked.

The initiative represents a significant change for OpenAI, which until now had kept ChatGPT free of direct advertising. The company aims to further monetize its language model, exploring new sources of income beyond paid subscriptions. It remains to be seen how users will react to this novelty and what impact it will have on the chatbot's user experience.