ZTE has presented at MWC Barcelona 2026 its new "Telco Service Agent", a solution that aims to transform telecommunications networks from passive connectivity to active service. This system uses artificial intelligence to interpret user intent and translate it into concrete actions of network orchestration in real time.

Experience as a Service

The main goal is to offer personalized 5G experiences, paving the way for an "Experience as a Service" (XaaS) model. This approach focuses on providing tailored network services, adapted to the specific needs of each user.

Implications for the sector

ZTE's presentation marks a step towards intent-driven intelligent networks, where automation and artificial intelligence play a key role in optimizing resources and providing personalized services.