ChatGPT and advertising: a new frontier?

OpenAI, developer of ChatGPT, has begun experimenting with inserting advertisements within its platform. This move marks a potential shift in how language models are monetized and used.

Google and the cautious approach

In contrast, Google, despite being an online advertising giant, has maintained a more cautious approach to integrating ads into its language models. The reasons could be many, including the desire to preserve the user experience and avoid potential controversies related to the relevance and quality of the ads.

Future implications

ChatGPT's openness to advertising could prompt Google to reconsider its strategy. It remains to be seen whether this move will prove successful for OpenAI and whether other language model developers will follow suit. For those evaluating on-premise deployments, there are trade-offs to consider carefully, as highlighted by the analytical frameworks on /llm-onpremise.