First Concepts, a London-based startup, has announced a $1 million pre-seed funding round to develop an AI-native operating system (OS) focused on creative work.

Funding Details

The round was led by Arฤya Ventures and Antler, with participation from industry leaders. The goal is to address the challenges creative agencies face in managing multiple simultaneous pitches, optimizing the use of tools and resources.

Proposed Solution

First Concepts aims to introduce an AI layer that integrates with existing tools, coordinating AI models through a shared framework. This approach intends to help creative teams maintain consistency in ideas, brand identity, and decision-making.

Key Components

The system is based on three main elements: a Creative DNA engine that learns individual and brand preferences, a unified interface that centralizes information, and a tool-agnostic infrastructure that connects creative tools while maintaining output coherence.

Vision

According to Conor Hoey, co-founder and CEO of First Concepts, the mission is to transform the creative context into a structured asset. The funding will be used to further develop the AI-powered workspace.