E Ink focuses on smart retail

E Ink Holdings is intensifying the production of electronic shelf labels (ESL), in response to the expansion of the smart retail market worldwide. ESLs offer retailers the ability to update prices dynamically and automatically, reducing labor costs and improving pricing accuracy.

Electronic shelf labels are an increasingly popular solution for stores looking to optimize price management and improve the customer shopping experience. E Ink technology, thanks to its low power consumption and high readability, is particularly suitable for this type of application. The mass adoption of these technologies is a clear sign of how the retail sector is embracing digital transformation to remain competitive.